Louis Vuitton enlisted bloggers Miroslava Duma, Hanelli Mustaparta, and Elin Kling, to appear in a video called "Small Is Beautiful," an ode to the house's small, crossbody bags.
The premise is simple: Schlepping around town with a gigantic tote isn't fun, but carrying a small, functional bag can be. Cue adorable French New Wave-ish footage of Kling riding a bike across a bridge in Paris, Mustaparta taking in the sights via train, and Duma dancing on the banks of the Seine — all unencumbered and light-as-air with their itty-bitty purses.
Kling said in a blog post that the clip was produced during a photo shoot last month. The images from the shoot won't be out until the Spring, but hopefully the video below will tide us over until they're released.