March 29, 2013

Crush of The Week x A.T.G Swimwear


ATG Swimwear , think high-end super cool sports luxe ! 
The ATG style is nothing short of awesome using neon colours, neoprene fabrics with high fashion cuts to create a swimwear brand like no other.

A.T.G have an amazing sport chic range of neoprene swimwear. The Orange Bandeau are my favorite and the collection are available in bright bold neon colours. If you want to buy, I would hurry and get in quick as Shallow have just done a reorder for their sold out collection. You can order here



Here is an interview of the designer ... Nikki Penny >
Having already expressed my appreciation for A.T.G swimwear on the Blog, it’s fair to say I’m obsessed with their neon neoprene creations. Here with Creative Director Nikki Penny to talk inspiration, expansion and life as a designer in Bali.

Where in the world are you?
Right now, Bali, Indonesia; my creative lifeline and home.

What does your job as Creative Director of A.T.G involve?
Everything!! It’s a small business so I’m Owner, Designer, Creative Director, Assistant designer, Production Manager, Junior designer, Accounts Manager and so on.. There’s no rest especially for the wicked!
How did you start working with A.T.G?
My cry for help was heard! Creatively I was struggling fulfilling other designers aesthetics and briefs. I asked my good friend and confidant Kristo if I could start a women’s division under the A.T.G banner and here it is!
What inspired you for the AW12 women’s swim collection?
Clean lines and sharp shape. 90′s styling. Grunge. These are all things that inspire all my collection.






























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